Sports Marketing Manager (Running)

Sports Marketing Manager (Running)

Your new company

Global MNC with a progressive career path.

Your new role

Join the team as a Sports Marketing Manager for the running segment.

  • Develop and Drive the Performance Portfolio Strategy
    • Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
  • Agency Collaboration and Partnership Activation
    • Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
  • Consumer-Focused Activations and Engagement
    • Plan and lead impactful GTM plans for the Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
  • Team Leadership and Collaboration
    • Manage and mentor the Assistant Manager (Federation & Teamsports), ensuring alignment and seamless execution of football and basketball portfolios.
  • Cross-Functional Collaboration and Strategic Reporting:
    • Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.

What you'll need to succeed

  • 5+ years of experience in sports marketing, preferably with a background in running categories. Proven track record in developing and executing strategies that drive engagement and growth.

  • Passion for sports marketing with a specific understanding of the running community.

  • Willingness to travel locally and internationally to oversee events, meet stakeholders, and strengthen partnerships as needed.

What you'll get in return

  • Career competitive package

  • Regional exposure

  • Team management exposure

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
Malaysia
Specialism
Marketing
Pay
Basic + Allowance
Ref:
1271912

Talk to a consultant

Talk to Leon Chooi, the specialist consultant managing this position, located in Sunway
Corporate Suite 19-01 at Sunway Resort Hotel,, Persiaran Lagoon,

Telephone: +60 3 7890 6320

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